Visual Direction
Creating consistency across your brand’s visual materials
Visual direction shapes how your brand appears across
printed materials and other visual tools.
Whether working on a single piece or multiple materials,
this service focuses on maintaining visual consistency—
so each item feels aligned with the same brand.
This service may be right for you if…
You already have a logo or brand direction,
but your printed materials feel inconsistent or disconnected.
Or, your brand concept is clear,
yet business cards, documents, or other materials
don’t reflect that clarity in their visual execution.
What this visual direction focuses on
Visual direction at chotto graphics focuses on
maintaining visual consistency across brand materials.
• Reviewing your brand direction and existing visuals
• Designing printed materials such as business cards,
flyers, or documents
• Adjusting layout, typography, and color usage
This ensures each piece feels aligned,
even when designed individually.
Why visual direction matters
As new materials are added over time,
a brand can quickly lose visual consistency.
Visual direction helps keep everything aligned,
so the brand feels clear and intentional.
Relationship to Branding Design
Visual direction plays a key role in translating brand direction into visual form.
It can be developed as part of a Branding Design Package,
or requested on its own when visual alignment is needed.
Pricing
Pricing varies depending on scope and requirements.
As a general guide, projects start from ¥25,000.
Examples of work
About the design process
For those interested in how projects typically move from consultation to delivery,
an overview of the design flow is available on the blog.