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About chotto graphics

Philosophy

A slight difference creates value.

Concept Statement 

魅力を届けるのは、足し算より引き算。
余分なものを取り除いたとき、そのブランドだけが持つ輝きが現れる。

ブランドの物語は、一緒につくるものです。
私が問いを投げ、あなたが答え、「あーでもない、こーでもない」と

膝を突き合わせて、納得がいくまで案を磨き続ける。

その時間の密度が、本物のストーリーになる。

誰かと比べなくていい。
あなただけのカテゴリーで、世界でオンリーワンになる。

世界の暮らしをより豊かに、つくり手をより誇り高く。
chotto graphics は、世界に挑むあなたのブランディングパートナーです。

Vision

Where Japanese values meet the world.

Mission

Connecting the pieces, bridging the value.

A visual expressing the values and aesthetic of chotto graphics, reflecting a branding approach shaped by poetic minimalism and a balance of Eastern and Western sensibilities.

Meaning Behind the Name “chotto”

“Chotto” is a Japanese word that means “a little,” “subtle,” or “gently”—a small nuance with a big role.
This idea shapes the design approach behind chotto graphics.

The goal is not simply to make things stand out,
but to create clarity and leave a quiet, meaningful impression.

A mood board presenting the visual identity of chotto graphics, bringing together logos, printed materials, spaces, and imagery to define the brand’s overall direction and atmosphere.

Design Style

The style of chotto graphics is shaped by minimalism and the Japanese sense of wabi-sabi—
simplicity with quiet emotion.

Each project is approached by understanding its story and intention,
and expressing them through a small, thoughtful “chotto” touch.

Design that tells a story in a clear and authentic way—
that is the concept of chotto graphics.

About Designer

Reiko Katayama

Brand Designer

From Nantan city, Kyoto, Japan​

I use:Adobe Photoshop / Illustrator / Lightroom / After Effects / Premiere Pro

​Skills:Design & Bilingual Communication (JP/EN)​

Words That Stay With Me: "Presentation is everything" ​​

Let's Connect

If something catches your interest, or you feel “I’d like to ask just a little,” I’d be happy to start a connection that grows over time.
Please feel free to reach out anytime.

Address

Based in Nantan, Kyoto.

Serving the local community across Nantan, Kyotamba

and Kameoka.

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  • Instagram

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