Bilingual Identity Design
Bridging Local Essence and Global Perspectives.
True brand identity transcends language. Based in the Nantan region of Kyoto (Kameoka, Nantan, Kyotamba), chotto graphics specializes in crafting visual and textual identities that resonate in both Japanese and English.
Beyond simple translation, the studio focuses on translating the "heart" of a brand, ensuring each story remains authentic and powerful across cultural borders.
Service Details
A process of uncovering the brand’s "essence" through both Japanese and English. By establishing a solid identity as the starting point for all expression, the studio builds a foundation for consistent communication that goes beyond logo design.
※Adjusted based on brand status.
Phase 01: Foundational Concept
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Interviews & Vision Alignment: Clarifying the brand's direction by organizing the underlying thoughts and visions through deep dialogue.
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Core Concept Development: Defining the brand’s essence for all communication and translating it into a language that resonates globally.
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Logo Design & Identity: Translating the finalized concept into a symbolic visual "form" that builds the core of the brand's identity.
Phase 02: Visual Anchoring
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Bilingual Tagline Design: Crafting catchphrases and slogans in both Japanese and English to ensure the brand's value is communicated intuitively across language barriers.
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Visual Tone & Manner: Defining the combination of colors and typography that supports the logo's world-view, securing the brand's first impression.
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Cards & Business Stationery: Integrating the finalized logo and copy into essential tools like business cards, completing the smallest functional unit where the identity comes to life.
Phase 03: Communication Guideline
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Identity Guide Creation: Developing a basic manual for visual rules to ensure the logo is used correctly and consistently across all media.
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Brand Voice Definition: Establishing clear standards for messaging and tone to maintain a stable brand "persona" when communicating via SNS or Web.
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Post-Launch Guidance: Providing creative direction on future expression to ensure the brand maintains its purity and independence after launch.
Pricing
Logo Design: Pricing Guide from ¥100,000 -
To ensure the logo functions as the "core of the brand," the following processes are included as standard.
Bilingual Research
The studio researches both Japanese and English contexts to ensure the brand's intent is clear.
Drawing on global experience, it verifies cultural nuances to prevent negative connotations and ensure market competitiveness.
Concept Articulation & Design
The studio organizes insights from interviews to define the brand's core essence as the foundation for design.
By defining "who the brand is" through both language and form, it creates a lasting identity that goes beyond mere aesthetics.
Identity Guide for Operations
To ensure consistency post-delivery, the studio provides guidelines for logo usage, color, and brand voice.
This enables the brand to maintain its purity and integrity across all future media.
*The above logo design fee is a standard guideline including the basic process.
*Customization for other standalone services or based on project scale and content will be quoted individually.
Please feel free to contact the studio via the form below.